COVERIS WINS OVER EUROPEAN CEREAL MANUFACTURER BRÜGGEN WITH ITS DUOSMART® SERIES

Wednesday, February 3rd, 2016

Coveris innovative DuoSmart® solution will be used for packaging hot instant muesli and porridge products for sale in leading retail chains in Poland and Germany.

Brüggen, a German family-owned business and one of the leading regional cereal companies, has chosen Coveris with its DuoSmart solution for the packaging of its product offering. The DuoSmart series combines the functionality of polymers with the advantageous characteristics of paper, facilitating numerous branding possibilities.
This particular concept suits the highly competitive FMCG market, which requires packaging for easy consumption and multi-capacity options along with an attractive appeal on shelf.

“Our successful cooperation resulted so far in seventeen outstanding cup designs. This clearly shows the positive prospects of the DuoSmart series for the convenience food segment. It also proves that Coveris is investing and believing in this segment,” explains Magdalena Kasztura, Key Account Manager FF Industry Coveris Rigid Polska.

In Poland, Brüggen’s porridges are sold in leading retail chains in thirteen different flavors, each with varicolored packaging. The instant muesli products for the German market are available in four individual designs and flavours, sold under the company’s own brand “Mein Müsli Moment”.

Coveris’ thermoformed DuoSmart PP cups are 95 mm in diameter and wrapped in a high-quality paper banderole. The banderole is decorated through offset printing on both sides. Additional printing space for legal information or EAN codes is provided through its paper bottom base. The product branding is empowered with additional see-through “window” cut-outs alongside the banderole. This allows for better product presentation and distinction amongst other brands and private labels. Following the filling process at the customer’s premises, the cup is closed with a heat sealed aluminum film.

Considering consumers’ busy lifestyles nowadays, healthy and convenience foods are likely to remain key FMCG market trends over the next years. Euromonitor, a global market research firm, forecasts a solid expansion of the hot cereals market with an estimated compound annual growth rate (CAGR) of nearly 5% and almost 23% of total growth for the years 2015-2020.