COVERIS DEVELOPS SMART INSTANT NOODLES PACKAGING: DUOSMART

Friday, July 24th, 2015

In cooperation with a global food and beverage firm, Coveris Rigid Ukraine and Coveris Rigid Poland have developed a functional and attractive packaging solution for the instant noodle segment – DuoSmart®. This product is the result of a strategic alliance between two global companies.

Coveris Rigid Ukraine and a leading global nutrition company have entered a promising cooperation in the field of instant noodles packaging. After a developing period of six months, Coveris has delivered a high quality packing solution for the instant noodles segment, the DuoSmart® PP.

DuoSmart® PP is a transparent cup of 95 mm diameter, which is safe and suitable for processed or dried food. It assures product separation when storing in different conditions and is robust when filled with hot water or microwaved. To meet the current competitive environment across all FMCG segments, it includes an attractive paper banderole, which enables contrastive and strong colors due to high-quality printing. The dual side printing option allows creative branding opportunities to attract the consumer’s attention on shelf and during consumption. For a better product presentation and promotional usability, a QR code can also be printed. In addition, the extended space can be used for additional brand communication, instructions for use or any other product information.

The packaging solution is produced in two Coveris factories, in Kiev (Ukraine) and Siemianowice Śl. (Poland) and was originally intended for the launch in Spanish and Ukrainian markets. According to market research firm Euromonitor, the instant noodle market is expected to grow annually by over 30% over the next four years. Growth dynamics are in particularestimated for products packed in cups or bowls. Lately, first deliveries of the new noodles product have been made also to German and British markets.

The cooperation between both parties represents an important step for Coveris in expanding its business development in both Eastern and Western Europe. Coveris, leading packaging manufacturer for rigid and flexible packaging solutions, is very pleased about the partnership with a global food and beverage firm as it will yield synergy effects along the entire supply chain.

„We are proud that Coveris Rigid Ukraine has been selected as a packaging supplier for the new noodles product. This project was a truly challenging co-development for both parties. After a successful launch in the domestic market and a few European markets, we have recently started developing a packaging solution for a new product, dedicated for the whole European market. The product launch is targeted for the 3rd quarter of 2015 and we hope to reach our customer’s high expectations once again, resulting in mutual benefits for both companies”, reveals Volodymyr Stipakhno, GM Deputy of Coveris Rigid Ukraine.