REVOLUTIONARY NEW FRESHLIFE ® PACKAGING TO MAKE DEBUT APPEARANCE AT FRUIT LOGISTICA 2015

Friday, December 19th, 2014

Representing a technological breakthrough in fresh produce packaging, Coveris are set to reveal their exclusive range of Freshlife® solutions at this year’s Fruit Logistica show in Berlin. Bringing together over 62,000 of the world’s leading produce representatives, the trade show is set to become the global capital OF the fresh produce industry for the 23rd year running at the capital’s illustrious Messe centre.

Significant investment in research has led the development of a range of innovative packaging solutions which manage both in-pack moisture and respiration rates for a range of produce categories including, soft fruit, berries, tomatoes, mushrooms and potatoes, Coveris’ global produce team are set to unite on Berlin’s stage to showcase this exclusive print, packaging and technical services offer.

Demonstrating their extensive range of specialist flexible and rigid packaging formats, the Freshlife® range includes dedicated moisture and respiration controlled formats such as their AP™ Atmosphere Packaging, precision engineered polymer solutions and their ever popular MMP™ (Modified Moisture Packaging) range of films which have been responsible for delivering major shelf-life benefits for leading UK retailers such as Tesco’s, Sainsbury’s and the Co-operative.

Extending their sustainable innovation beyond waste reduction and shelf-life enhancement, Coveris will also be featuring their high-performance green polyethylene (PE) film s at this year’s show. Made from natural sugarcane resources, the film combines a low carbon footprint with renewable sourcing to deliver a fully environmental solution for potatoes and other produce categories.

Supporting the unique shelf-life requirements of the global produce industry, Coveris is offering the opportunity to review delegates’ packaging needs at their exclusive on-stand Produce Clinic™. Led by Coveris’ dedicated food science and technical experts, the team will also be appearing at the Fruit Logistica Tech Stage on Thursday 5th February. Speaking on the topic of enhancing freshness and reducing waste through packaging intervention, attendees can hear all about the supporting technology and its applications from Coveris’ Technical Director, Will Mercer and Food Science expert Eric Duncan.

Coveris are located in the Messe hall 8.2, stand B13 between 9am and 18pm, 4th to 6th February 2015.